Revolutionize your produce market value with innovative marketable yield monitoring technology.
The Importance of Marketable Yield in Modern Agriculture
Yield monitoring has long played a vital role in arable farming, offering growers insights into harvest volumes and mapping field performance. However, traditional systems focus on total yield—the complete mass of crop harvested regardless of quality—which often doesn’t reflect the full commercial picture. In a competitive marketplace, marketable yield is what really matters: the portion of the crop that meets buyer or processor specifications and is actually saleable.
Understanding the distinction between total yield and marketable yield is crucial for modern agriculture. While total yield may seem satisfactory, it may include a significant volume of undersized or misshapen crop that does not meet market standards. Without this knowledge, growers risk overestimating their revenue potential. Hence, focusing on marketable yield enables smarter decision-making that aligns better with market demands and profitability.
How HarvestEye Technology Transforms Crop Sampling
HarvestEye, developed by B-Hive Innovations, expands upon existing yield monitoring by providing insights into crop size, shape, and marketability as the crop is harvested or processed. Unlike conventional yield monitors, which give a total weight or volume figure, HarvestEye identifies the distribution of crop sizes and weight (Figure 1). This allows growers to pinpoint where their marketable produce is coming from in the field.
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The HarvestEye Handheld device, for instance, revolutionizes crop sampling by offering unmatched precision and speed. In just as little as 30 seconds, it delivers detailed sample size and weight insights directly in the field, ensuring every decision is backed by reliable data. Lightweight and portable, it seamlessly integrates into workflows, saving time and effort while reducing waste. This intelligence transforms operations—from how fields are harvested to how crops are stored, packed, and ultimately sold.
Real-World Applications and Success Stories
Real-world use cases underscore the advantages of HarvestEye technology. At RG Abrey Farms in the UK, the introduction of the HarvestEye Handheld device reduced potato sampling time to just 30 – 60 seconds, streamlining field trials while improving consistency. In Canada, Arthur Mooney & Sons integrated both the HarvestEye 2.0 and Handheld system to identify zones within fields that produced higher-quality potatoes. This led to greater control over crop outputs and better alignment with market needs.
Similarly, G. Visser & Sons uses HarvestEye in their packing operations to enhance grading and reduce human error. The daily data reports not only supports operational efficiency but also protected quality standards, resulting in optimized returns. These success stories highlight how technologies like HarvestEye are not just enhancing yield monitoring but are transforming the entire agricultural process. Below are a couple of other use cases of how HarvestEye has been implemented.
The Commercial Edge: Enhancing Quality and Consistency Across the Supply Chain
HarvestEye’s utility spans beyond just growing—it adds commercial value across the supply chain. For processors and packers, it delivers greater quality control and consistency. For sales teams and agronomists, it provides the data needed to plan contracts more effectively, allocate resources wisely, and satisfy end-buyer expectations with confidence.
By delivering precise crop size data, HarvestEye ensures that every decision made is informed and aligned with market demands. This capability not only improves operational efficiency but also supports sustainable farming practices by minimizing resource usage and waste. In today’s competitive agri-tech sector, having insight into only what’s been harvested isn’t enough. What sets progressive operations apart is knowing exactly what can be sold—and why.
Embracing Innovative Agri-Tech for a Competitive Advantage
In a rapidly evolving agricultural landscape, embracing agri-tech solutions like HarvestEye is essential for maintaining a competitive edge. The advanced AI-driven system transforms conveyor belts into data powerhouses, analyzing crops in real-time as they pass through. This real-time data collection enables growers to make data-driven decisions at every stage of the supply chain.
Whether during harvesting or post-harvest processing, HarvestEye empowers growers to optimize grading, reduce waste, and maximize marketable yield. By shifting the focus from quantity to quality, HarvestEye enables farmers and packers and wider industry members to optimize every hectare and every load.
Why is marketable yield valuable in today competitive markets
In today’s markets, the value of marketable yield cannot be overstated. By focusing on marketable yield, growers can adapt their operations, ensuring that they produce crops that meet quality standards and fetch higher prices. With precise data on crop performance, industry members can make informed decisions about harvesting, storage, and packing, ultimately enhancing their profitability and competitiveness in the market. Technologies like HarvestEye empowers the industry to maximize their returns each season, ensuring that they stay ahead in the agricultural landscape.
If you would like to discuss how HarvestEye could be implemented within your operations then connect with us today!
