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From Manual Measurement to Digital Insight: How Frito Lays Utilise HarvestEye

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Industry

Potato

Challenge

Manual potato tuber size profiling was time-consuming and made it difficult to quickly obtain consistent, reliable size data. The customer needed a digital solution to gain faster, clearer insight into crop size distribution and support better decision-making.

Results

HarvestEye immediately improved visibility and efficiency by delivering clear, reliable size data. The customer gained a better understanding of crop characteristics, enabling more informed operational decisions, saving time, and increasing confidence in size profiling from the first week of use.

www.fritolay.com/
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About your Customer

Frito-Lay is a major American snack food company formed in 1961 from the merger of the Frito Company and H.W. Lay & Company, and it is now a wholly owned subsidiary of PepsiCo. Headquartered in Plano, Texas, it produces many well-known snack brands such as Lay’s, Doritos, Cheetos, Fritos, Ruffles, and Tostitos, and distributes its products across the United States and around the world.

The Challenge

Accurately capturing and understanding potato tuber size profiles is critical for efficient grading, quality control, and decision-making. Traditionally, this process can be time-consuming and reliant on manual measurements, making it difficult to quickly obtain a clear, consistent size profile. The customer was looking for a way to digitalize tuber size profiling to gain faster, more reliable insights into their potato crop.

The Solution

After discovering HarvestEye at a trade show, the customer decided to implement the technology to digitalize their potato size profiling process. HarvestEye was integrated into existing operations within just one week, with minimal disruption. The system was found to be quite easy to integrate, allowing the team to quickly begin capturing size data without the need for complex setup or process changes.

The Results

HarvestEye delivered an immediate improvement in visibility and efficiency by providing a clear data summaries. This enabled the customer to better understand their crop characteristics, supporting more informed operational decisions and improving marketable yield. The digital insights replaced manual methods, saving time and improving confidence in size profiling & data, even within the first week of use.

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